Do your prospects want to become candidates? Will their interaction with your company's virtual and not-so-virtual content engage them, inform them, or simply confuse them and drive them into the arms of the competition? What will a company promise to the highest-quality candidates? Are recruiters, and hiring managers "on message" regarding key elements of your corporate staffing brand or will candidates hear conflicting messages?

Candidates who have choices sometimes make bad ones. What relationship do your want with applicants who turn you down? Or those silver medalists you can't hire today? Or employees who leave for greener pastures? How do companies "map" their connections to their prospects as they develop an interest in your company and, eventually apply?

This workshop will examine factors that influence job seekers' decisions, showcase best-in-class examples from the authors’ 2008 benchmarking research, and examine critical issues facing employers in finding, assessing, and engaging the people you need in order to drive your company's performance. Participants need to bring an illustration of their staffing workflow and also be prepared to draw the organization structure that supports it.